Selasa, 27 Desember 2011

[O446.Ebook] PDF Ebook Old Yeller, by Fred Gipson

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Old Yeller, by Fred Gipson

When a novel like Huckleberry Finn, or The Yearling, comes along it defies customary adjectives because of the intensity of the respouse it evokes in the reader. Such a book, we submit, is Old Yeller; to read this eloquently simple story of a boy and his dog in the Texas hill country is an unforgettable and deeply moving experience.

  • Sales Rank: #10453 in Audible
  • Published on: 2010-01-05
  • Format: Unabridged
  • Original language: English
  • Running time: 212 minutes

Review
"Occasionally, but very rarely, one reads a book with the increasing certainty, as one turns the pages, that a classic is unfolding before one's eyes."-- "Chicago Sunday tribune""Exciting and heartwarming indeed. Recommended for adults and teenagers."-- "Library Journal"

About the Author
With Old Yeller, Fred Gipson secured his place as one of the finest novelists in America. The book was published to instant acclaim and has become one of the most beloved children's classics ever written. Since its publication in 1956, Old Yeller has won countless awards, including the 1957 Newbery Honor. Mr. Gipson's other works include both fiction and non-fiction. He grew up in the Texas hill country and died in 1973.

From AudioFile
Actor Barry Corbin gives this classic story of an ugly, yellow stray dog a first-rate reading. Corbin's smooth, even-paced delivery and warm, friendly tone reflect the adventure, fun, and love shared by Old Yeller and 14-year-old Travis, and he thoughtfully communicates the heartbreak that comes when Travis must kill the loyal dog, who has been bitten by a rabid wolf. The abridgment is done well. The plot remains intact. What's missing is a small amount of the narrative that gives a strong sense of early frontier days in the Texas wilderness. This animal story is a good choice for families prepared to cry, as well as to laugh, together. C.R.A. (c)AudioFile, Portland, Maine

Most helpful customer reviews

79 of 84 people found the following review helpful.
A MUST FOR YOUNG READERS!
By M. Grant
I'm a 7th grade teacher and I introduced my students to this novel for the first time this year. To my amazement they had never even heard of OLD YELLER. Now, middle school students can be the toughest audience in the world but THEY LOVED THIS BOOK.
Author Fred Gipson perfectly captures the time period of Texas in the late 1800's and the challenges of daily life. Into the mix of chores and adventures on the farm is the universal bond of a boy and his dog. Travis and Old Yeller are two characters that any child will immediately connect with and grow to love. And naturally as many novels geared towards younger readers, the conclusion will remain with them long after the novel has been read.
On a side note I must also recommend the classic Walt Disney version of OLD YELLER (VHS or DVD). Young readers will enjoy the similarities and differences between novel and movie. It's an excellent example to build discussion or writing lessons involving comparisons or contrasts.
And while I have continually mentioned young readers I should also comment that OLD YELLER is a must-read for people of any age group. So the next time you need to be entertained by a great novel, pick up this classic.

42 of 47 people found the following review helpful.
A good book; A sad, but good book
By A Customer
This heart-warming book is about Old Yeller, (Which mean 'Yellow' in those days) a stray golden-brown dog which Travis' little brother (Little Arliss)finds. Travis hates the dog, who they named 'Old Yeller', until Old Yeller saves Travis' life. Soon they are best buddies, but the fate that is awaiting at the end brings them apart. This book is perfect for ages 7 and up, and is a terrific day-to-day read. This has 16 exciting chapters for either read aloud or silent reading. If your lookin' for a book to read, It's Old Yeller.

27 of 30 people found the following review helpful.
Old Yeller
By A Customer
Old Yeller is the beautiful, touching story of a boy and his big "yeller" dog.

When Travis's father goes on a cattle drive, Travis takes over the farm. He takes on a big task and is furious to find a big, one-eared, yellow dog eats thier meat, plays in their drinking water, and runs away when his family is in dire need of help. But Old Yeller proves himself when he saves Travis's litttle brother, Arliss, from a mad mother bear.

I loved reading Old Yeller because the story became real. I love dogs and it was amazing how detailed the story was. It was touching to read about how close Travis and Old Yeller were brought together.

Old Yeller is a classic novel everyone can read. Fred Gipson tells about the love and loyalty the characters possess for one another. I highly recommend this touching story that filled me with emotion and made my day forever.

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Rabu, 21 Desember 2011

[Q248.Ebook] PDF Download The Heritage of the Bhikkhu: The Buddhist Tradition of Service, by Walpola Rahula

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The Heritage of the Bhikkhu: The Buddhist Tradition of Service, by Walpola Rahula

Walpola Rahula's What the Buddha Taught is a perennial backlist bestseller and has proven to be an indispensable guide to beginning Buddhism. It is renowned for its authoritative, clear, logical, and comprehensive approach. The Heritage of the Bhikkhu is a vivid account of the Buddhist's monk's role as a servant to people's needs as a follower and teacher of the basic Buddhist principles. In this fascinating and informative volume, the author emphasizes Buddhism as a practical doctrine for daily living and spiritual perfection and not simply a monastic discipline. The Heritage of the Bhikkhu is a pioneering work that deserves to stand with the author's earlier masterpiece.

  • Sales Rank: #1565170 in Books
  • Brand: Brand: Grove Press
  • Published on: 2003-08-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.26" h x .58" w x 5.51" l, .53 pounds
  • Binding: Paperback
  • 208 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

2 of 2 people found the following review helpful.
chronological history
By iansholidayhouse
i was really inspired to pick this book up after reading What the Buddha Taught by Walpola Rahula. And appropriately titled The Heritage of the Bhikku, it is really just a chronological history of the Bhikkhu.... informative but not an exciting read.

0 of 0 people found the following review helpful.
... will have their eyes and minds opened by this wonderful little book
By John D. Nachtrieb
Westerners in particular will have their eyes and minds opened by this wonderful little book. WE bring our Western attitudes and assumptions to Buddhism and in so many ways, we are just wrong--for example, that Buddhism ignores social responsibility to the poor or disenfranchised.

0 of 0 people found the following review helpful.
Good read
By devinemrs
Impressive read. Now I plan to purchase other titles by Walpola Rahula. The delivery was quicker than estimated and book condition despite being used was like new.

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Sabtu, 17 Desember 2011

[B415.Ebook] Ebook Optimization of Chemical Processes, by Thomas F. Edgar, David. M. Himmelblau

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Optimization of Chemical Processes, by Thomas F. Edgar, David. M. Himmelblau


* Written by a recognized authority in the area of optimization software, this text offers an array of information on the latest advances in optimization techniques, explaining both theory and practice
* Specializes in non-linear programming, mixed-integer programming, and global optimization
* Ample references explore theoretical concepts in more detail

  • Sales Rank: #1940543 in Books
  • Published on: 2001-01-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x 1.18" w x 6.60" l,
  • Binding: Hardcover
  • 672 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By BLK97
One of the best convex optimization texts I've found.

2 of 3 people found the following review helpful.
complete book
By Clara M. T. Rigoni
It is a complete book!!
It has good theory revision and many practical applications samples in chemical process!!

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Jumat, 16 Desember 2011

[T168.Ebook] Ebook Neuroscience for the Study of Communicative Disorders (Point (Lippincott Williams & Wilkins)), by Subhash C. Bhatnagar PhD

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Neuroscience for the Study of Communicative Disorders, Fourth Edition remains an ideal resource that teaches neuroscience fundamentals without encyclopedic details of anatomy and physiology. This text takes a step-by-step, simplified approach, and contains relevant information in its application of neuroscience for students and practitioners in speech-language pathology and audiology--making it the perfect text! Completely updated throughout, the Fourth Edition reflects the most recent findings and clinical applications.

  • Sales Rank: #51066 in Books
  • Published on: 2012-02-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 8.50" w x 1.00" l, 3.65 pounds
  • Binding: Hardcover
  • 576 pages

Most helpful customer reviews

6 of 6 people found the following review helpful.
A well planned text
By K. Page
I am a Grad. student taking a Neural Basis of Comm. class. It's been over 5 years since I've had the prerequisite neuroanatomy class so I've been a little worried about being able to review and catch up. I'm glad I bought this book. This book has really great graphic aids which helps me understand concepts better. Just last night I was reading a description that wasn't making sense to me and then when I saw the diagram on the next page I was able to understand it. The writing in this book is precise and doesn't bog the reader down with so much detail that the concept is totally lost. It's not easy reading, but it doesn't put me to sleep almost immediately like some other speech anatomy textbooks have. Even if it's not your asssigned textbook, if you have to take a neuroscience/neuroanatomy class I'd reccomend this book as a good resource.

4 of 4 people found the following review helpful.
Good book, but no page numbers
By J. Kambish
This book does what it is supposed to. It's a great source and an easy enough read considering the content. A bit dry at times but otherwise efficient. My only problem is that this kindle addition does not include page numbers that coincide with the actual book. In my Neuro class the teacher assigned specific page numbers and sections to cover the things she really wanted to focus on. This was an extremely difficult obstacle to overcome as I am taking classes online and the teacher couldn't simply show me which pages she was referring to and since the kindle addition doesn't have page numbers available. I am really disappointed that a text book would be missing this essential feature.

1 of 1 people found the following review helpful.
satisfied
By ms. bee
This textbook is really a huge help in my course on neuroscience and communication disorders. It is well written and the author gives credit to the other professors who put their expertise in the book as well. I like how there are terms at the end of each chapter

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Rabu, 14 Desember 2011

[V198.Ebook] Ebook Free Mayo Clinic Internal Medicine Board Review (Mayo Clinic Scientific Press)From Oxford University Press

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Mayo Clinic Internal Medicine Board Review (Mayo Clinic Scientific Press)From Oxford University Press

The 11th edition of Mayo Clinic Internal Medicine Board Review is fully revised to reflect the latest information necessary to prepare for the American Board of Internal Medicine Certification and Maintenance of Certification examinations. Published in an all-inclusive and easy-to-use volume, the book provides a wide array of concise chapters that review focused subjects within each specialty, followed by a series of questions and answers at the end of each section. With this new formatting, readers can study by fitting review into their busy schedules.

This authoritative resource provides a succinct review of allergy, cardiology, endocrinology, gastroenterology and hepatology, general internal medicine, hematology, infectious diseases, nephrology, neurology, oncology, psychiatry, pulmonology, and rheumatology. This book is a necessary resource for anyone studying for board examinations and is an important addition for those looking to include a reference on internal medicine to their medical library.

Key Features of the 11th Edition:
-Each chapter includes key facts and key definitions to highlight important information without breaking up the reading flow of the chapter;
-Each section includes color-coded tabs to facilitate reviewing and studying;
-The entire book is highly illustrated with figures, tables, and boxes to improve comprehension.

  • Sales Rank: #35981 in Books
  • Published on: 2016-08-28
  • Original language: English
  • Dimensions: 8.50" h x 1.50" w x 11.00" l, .0 pounds
  • Binding: Paperback
  • 904 pages

Review

"Patient-centered and pearl-laden, the Mayo Clinic Internal Medicine Board Review is an exciting read, conjuring your quick prep as an intern before going to see your first admission. You will actually read all of it! The "Key Facts" and "Key Definitions" in each chapter provide the perfect review that last week before the test." --Donald W. Landry, MD, PhD, Samuel Bard Professor of Medicine, Chair, Department of Medicine, Physician-in-Chief, NYP/Columbia, Columbia University, New York, NY


About the Author

Christopher M Wittich, MD, PharmD, is a Consultant and Practice Chair in Division of General Internal Medicine at Mayo Clinic, Rochester, Minnesota as well as Associate Professor of Medicine at Mayo Clinic College of Medicine.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent concise board review material
By Amazon Customer
Excellent concise board review material, focuses on board-pertinent topics and details.
Also a good refresher course.
I would highly recommend it to my IM colleagues and specialists.

1 of 2 people found the following review helpful.
Five Stars
By SOE NYUNT
excellent

1 of 2 people found the following review helpful.
Five Stars
By Amazon Customer
Great organization and content:

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Selasa, 13 Desember 2011

[C387.Ebook] Download PDF An Engineer Imagines, by Peter Rice

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An Engineer Imagines, by Peter Rice

Now in paperback, this is Peter Rice's autobiography. Rice was widely acclaimed as the greatest structural engineer of his generation, a man whom, in Renzo Piano's words, could design structures 'like a pianist who can play with his eyes shut'. Working with many of the world's greatest architects on buildings that became icons of contemporary architecture, he brought a uniquely poetic feeling to his work.

  • Sales Rank: #1742012 in Books
  • Published on: 1998-09
  • Original language: English
  • Number of items: 1
  • Dimensions: .69" h x 7.13" w x 10.07" l,
  • Binding: Paperback
  • 240 pages

Review
All concerned with these issues in our built environment should take the trouble to read it. -- The Architects' Journal

With more than a professional savoir-faire, the author has tried to communicate his enthusiasm and his passion to explore new trends in architecture through his work. -- L'Architecture d'aujourd'hui

[T]he book is fascinating and for those who would like to understand what engineers give to architecture, here is much of it. It is a worthy memorial to a gifted man who died far too young. -- RSA Journal

Most helpful customer reviews

3 of 3 people found the following review helpful.
Engineering Intersects Design
By M. Thomsen
As an engineer in other media (software) who enjoys civil engineering and architecture done well, this book entertained and inspired me as few others in the last five years. Peter Rice appears to enjoy a risk, a change, a challenge. He listens to the materials to find solutions to problems, creating the practical engineering resolution to an abstract design. The newest tools, materials, techniques, talents are marshalled into the cause. But so is a spark of inspiration, an angle of attack.
The interaction of these words - risk, change, challenge, materials, engineering, design, problems, solutions - is described in a mostly auto-biographical tale. Each chapter centers on a project or two in which Rice was involved. Particularly fun was how working with the different people and cultures sometimes added to the challenge, and the result.
There is little doubt in my mind that any creative, design-centered profession can draw inspiration from this book.

2 of 2 people found the following review helpful.
Humane and inventive...
By Sub-Kontinental
The austerity of the title and prose only bolster Rice's deserved recognition as a genius of our time. Rice looks back on his past projects and recounts them with a very unique combination of sensitivity and logic. A degree of sadness overcomes you when reading his remarkably sincere narrations, knowing that he wrote this in the final throes of his life.

If you have the funds to actually purchase this book, you won't regret it.

4 of 4 people found the following review helpful.
A hard to reach star, but one of the brightest.
By Jazzmountain
Peter Rice was a genius behind modern landmarks like the Sydney Opera, the Centre Pompidou, and Lloyd's Bank in London. This british structural engineer gave our world a mighty heave to the future. He humbly sings throughout this book to his love of his work, to the greatness of human mind, and to the evolution of our understanding of materials and tools.

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Minggu, 11 Desember 2011

[V629.Ebook] Download PDF Vaccine: The Debate in Modern America, by Mark A. Largent

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Vaccine: The Debate in Modern America, by Mark A. Largent

Since 1990, the number of mandated vaccines has increased dramatically. Today, a fully vaccinated child will have received nearly three dozen vaccinations between birth and age six. Along with the increase in number has come a growing wave of concern among parents about the unintended side effects of vaccines. In Vaccine, Mark A. Largent explains the history of the debate and identifies issues that parents, pediatricians, politicians, and public health officials must address.

Nearly 40% of American parents report that they delay or refuse a recommended vaccine for their children. Despite assurances from every mainstream scientific and medical institution, parents continue to be haunted by the question of whether vaccines cause autism. In response, health officials herald vaccines as both safe and vital to the public's health and put programs and regulations in place to encourage parents to follow the recommended vaccine schedule.

For Largent, the vaccine-autism debate obscures a constellation of concerns held by many parents, including anxiety about the number of vaccines required (including some for diseases that children are unlikely ever to encounter), unhappiness about the rigorous schedule of vaccines during well-baby visits, and fear of potential side effects, some of them serious and even life-threatening. This book disentangles competing claims, opens the controversy for critical reflection, and provides recommendations for moving forward.

  • Sales Rank: #521043 in Books
  • Brand: Brand: Johns Hopkins University Press
  • Published on: 2012-07-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .81" w x 6.00" l, .98 pounds
  • Binding: Hardcover
  • 232 pages
Features
  • Used Book in Good Condition

Review

Mark Largent brings a moving personal story, acute cultural observation, and deep historical scholarship to the festering and dangerous vaccine debate. His is a fresh new voice from which we can all learn much.

(Jonathan D. Moreno, Ph.D., Center for Bioethics, University of Pennsylvania, and author of The Body Politic: The Battle over Science in America)

Any health collection catering to parents, health professional or the general public needs this fine survey of the history and contentions of the vaccine debate.

(Midwest Book Review)

This is an important book in the context of the current vaccine wars. Every pediatrician and pediatric specialist should not only read this book but also take to heart its message.

(Roger A. Brumback Journal of Child Neurology)

This book provides a fantastic overview of both sides of the vaccine debate... This knowledge and understanding could improve [physician's] success in alleviating concerns for parents with anxiety toward vaccinatino of their children.

(Sarah S. Nyp Journal of Developmental and Behavioral Pediatrics)

Largent’s fluid prose makes this 222-page book an easy read. It will interest vaccine proponents and detractors alike, along with parents and policymakers who have questions about the long list of mandated vaccines, and health professionals who must explain benefits and risks to anxious parents.

(Life Sciences)

In an era of polarized debate over vaccines―as over so much else― Vaccine can potentially lead us toward a promised land of dialogue and substantially greater mutual understanding.

(Robert D. Johnston Isis)

An important overview of scientific research on the safety and side effects of vaccination. Largent also incorporates his own decisions about his daughter's vaccinations as an example of how one parent has navigated the competing claims about vaccines... Parents need to educate themselves and make well-informed decisions about their children's vaccinations.

(Andrea Rusnock Nature Medicine)

Largent's reasoned, evidence based exploration is a worthy and important contribution to a public debate too often built upon flimsy claims and perpetuated by hyperbole.

(Sarah Glassford Canadian Bulletin of Medical History)

About the Author
Mark A. Largent is an associate professor and director of the Science, Technology, Environment, and Public Policy program at Michigan State University.

Most helpful customer reviews

15 of 20 people found the following review helpful.
An interesting and important perspective on the modern American debate surrounding vaccination.
By Christian Orlic
In Vaccine: The Debate in Modern America, Largent couples historical scholarship, keen cultural observations, and personal experiences in order to explore the American debate surrounding vaccination. Largent's engaging, provocative and compelling argument suggests that the debate about the science, safety and efficacy of vaccination is a proxy for a set of unaddressed underlying anxieties regarding vaccines; therefore, science is not enough to resolve it. The book sets out to explore these anxieties and understand where and how they originated. Largent's insightful observations provide ways in which the debate can be moved forward by addressing the anxieties parents have directly. Largent argues that by ignoring the underlying anxieties public health officials and vaccine advocates have misconstrued the reasons parents chose not to vaccinate or delay vaccination. Secondly, public health officials prefer to discuss the efficacy, and safety of vaccines because this is within their professional realm. Vaccine advocates often claim that ignorance is one of the reasons parents are anxious about vaccinating their children. They claim that this refusal to vaccinate is predicated by an ignorance of the severity of the diseases for which vaccines protect. Whereas, data demonstrates that the more educated parents are the more likely they are to have reservations about the recommended vaccine schedule. One of the most important observations made by Largent is that not all vaccines are the same thus recognizing that not all vaccines are equal could sooth the rhetoric of the debate and allow for a more fruitful discussion. Otherwise, parents who are anxious about the amount of vaccines or one specific vaccine may be pushed not to vaccinate at all. Failing to recognize the differences between different inoculations results in an all or nothing approach.L argent recognizes and emphasizes (throughout the book) that there is no evidence linking vaccines to autism or other ailments. The book also deals extensively and in a sympathetic manner with both Wakefield (who alleged that the MMR vaccine was link to autism) and Jenny McCarthy (who claims vaccines can cause autism). This sympathy is an important tool that historians need to employ in order to adequately portray the view of the historical actors they are writing about.

This book will be of interest to those interested in skepticism, science and its relation to public policy, public health, the vaccine debates, and the ever increasing complex relationship between science and society. Arguably it also provides a useful way to think and address contemporary debates regarding science and the public (the teaching of evolution; global climate change, etc).

[Note: I have used parts of this text elsewhere].

For a more in depth analysis of the book, you can go to [...]

1 of 4 people found the following review helpful.
good book
By Jason Campbell
Having the debate in a balanced way. Much more objective than other book on this topic. covers very good information.

4 of 10 people found the following review helpful.
Poignant
By Melinda Gormley
It's an important book for anyone perplexed by the autism-vaccine debate. The author has written an engaging narrative that is quite informative and balanaced. Its contents are unlike other books on the topic.

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Selasa, 06 Desember 2011

[F271.Ebook] Free Ebook The Luxury Strategy, by J. N Kapferer

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The Luxury Strategy, by J. N Kapferer

What realy is a luxury brand? What is a luxury strategy?

The rapid growth of so-called luxury brands means they can now be found within almost every retail, manufacturing and service sector, whilst new terms qualifying luxury, such as "new luxury" "mass-luxury" and "luxury fashion" regularly appear. But if "luxury" is everywhere and if everything is luxury", then has the term itself lost its meaning?

The Luxury Strategy is the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between "premium", "fashion", and "luxury" strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first-hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside-down.

The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. The first book on strategy, it rationalizes those business models that have achieved profitability whilst sustaining the luxury status of their brands. It unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.

The Luxury Strategy will help you to gain a thorough understanding of the unique rules for successful luxury brand management. But more than this, it describes how any organization, from any sector, can learn from luxury and differentiate itself in the long term, even in the business-to-business environment.



Table of Contents: Introduction : To be or ot to be luxury Part 1: Back to luxury fundamentals: In the beginning there was luxury The end of a confusion: premium is not luxury Anti-laws of marketing Facets of luxury today Part 2: Luxury brands need specific management: Customer attitudes vis-a-vis luxury Developing brand equity Luxury brand stretching Qualifying a product as luxury Pricing luxury Distribution and the internet dilemma Communicating luxury Financial and HR management of a luxury company Part 3: Strategic Perspectives:Luxury business models Entering luxury and leaving it Learning from luxury Conclusion: Luxury and sustainable development

  • Sales Rank: #975759 in Books
  • Published on: 2011-12-20
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, 1.10 pounds
  • Binding: Paperback
  • 336 pages

Review
"[H]ighly recommended for any basic business collection" - Midwest Book Review

"[A]ctionable information and advice.  If you market luxury products, or want to, The Luxury Strategy should be on your bookshelf." -- Roger Dooley, Neurosciencemarketing.com

About the Author
Jean-Noel Kapferer is a worldwide thought leader and expert on brand management. His latest best-setting book The New Strategic Brand Management (also published by Kogan Page) is the key reference work for top-level international MBAs. Professor at HEC Paris, the luxury research centre in Europe, he holds the Pernod-Ricard Chair on Prestige and Luxury Management. Also a consultant, he is a member of the board of major brands, and regularly gives executive seminars on luxury in the United States, China, Japan, Korea and India. He holds a PhD from Northwestern University (USA).

Vincent Bastien is one of the most experienced senior managers in the luxury business. For over 25 years, he has been CEO or MD of international companies, both in luxury including six years as MD of Louis Vuitton Malletier and three years as MD of the beauty division of Sanofi group (including Yves Saint Laurent, Nina Ricci, Yves Rocher, and Parfums Oscar de la Renta, Van Cleef & Arpels and Fendi) and in business-to-business industries (glass, printing). During the same period, he managed his own company in ready-to-wear clothing. He is now Affiliate Professor at HEC Paris, where he teaches Strategy in Luxury.

Most helpful customer reviews

15 of 16 people found the following review helpful.
The best book on Luxury Strategy
By Cesare Amatulli
This is a unique book and very interesting for people involved in understanding the current and future luxury industry characteristics. It discusses the main issues and principles of luxury management, it is very clear and it mentions many practical cases from this industry. It clarifies the borders of real luxury, it is a perfect guide for entrepreneurs and managers which want to succeed in luxury branding. I suggest to read this book because it is different from the others and it is written by two internationally recognized experts in this field.

5 of 5 people found the following review helpful.
A thorough examination of the rules of luxury
By bill cole
I'm convinced; if a brand fully commits to the points made in this book, it will achieve wild success. The only catch; everyone will compromise in their execution of a luxury strategy, and that is the one thing a brand can not do if it truly wants to be a luxury brand.

The essential point of the book. Operate your brand like it's a religion. Seriously, luxury is consumption raised to the level of religion.

My only knock; it can read like a college-text, and some of the author's points are repeated to excess.

5 of 5 people found the following review helpful.
A book necessary to read on Luxury
By F. Stephane LACROIX
As a professional on Luxury and Licensing, I have really appreciated this book nice to read and, in particular, its normative speech that sets it apart from other books on the same subject: not only a description of what's done but also what should be done and what should not be done.
As an example, I think it is a useful reading if you want to know "when, how and why leave the luxury sector"! To enter the luxury market or to get out of it are corporate strategies that need to be clearly decided before implementation.

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